WWE partners for Breast Cancer Awareness Month
Courage Conquer Cure meets Hustle Loyalty Respect as the WWE and Susan G. Komen renew their successful partnership to raise awareness of breast cancer for the third year in a row. Starting from last Monday’s broadcast of its flagship television program Monday Night Raw and all throughout the month of October WWE arenas, rings, superstars and divas will be decked in pink in a show of solidarity with the plight that breast cancer patients face. This Monday for instance, wrestling legend and pop culture icon Hulk Hogan – rocking a pink shirt – addressed the show’s audience, which included a group of breast cancer survivors sitting in front row.
The across-the-board effort will include all of the company’s assets, such as the recently launched WWE Network, TV shows Raw and Smackdown, live events, pay-per-views, public service announcements, and digital and social media. Moreover, WWE will destine 20% of the retail sale of limited edition merchandise from its online shop to Komen, as well as 5% of all other products sold online. The special co-branded gear includes t-shirts, hoodies, and bandanas. Additionally, fans will have the chance to donate $1, $5, or $10 on checkout from WWEShop.com (by the way, if you’re in a giving mood, check this out).
“WWE has made a tremendous commitment to women and men facing breast cancer, not only in October during National Breast Cancer Awareness month but all year round,” Komen President and CEO Judith A. Salerno said. “WWE’s partnership has raised funds for Komen’s research and health programs, and helped us reach millions of people with potentially life-saving information about their risk for breast cancer. We’re deeply grateful to our friends at WWE and their fans worldwide for their commitment to our mission to end breast cancer forever.”
The association between the largest and best-funded breast cancer organization in the United States and the global leader in sports entertainment started in 2012 with the Rise Above Cancer campaign. The two have also teamed up for a Mother’s Day initiative called “Make Mom Proud,” and also for National Women’s Health Week in May to convey the message that a healthy lifestyle is essential in the war on breast cancer. “Susan G. Komen has truly transformed the world’s support for breast cancer research and awareness,” WWE Chief Brand Officer Stephanie McMahon said. “WWE is exceptionally proud to continue our partnership with Komen and be at the forefront of this movement, as we continue to utilize our global platforms to raise awareness and funds for a disease that affects so many people.”